Warner's Wizards: films: studios bank on film franchises to keep characters alive even after the epic story ends.
San Fernando Valley Business Journal › July 04, 2011
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Warner's Wizards: films: studios bank on film franchises to keep characters alive even after the epic story ends.
Harry Potter is Warner Bros. Entertainment's $6 billion boy wizard.
The July 15 box-office release of "Harry Potter & the Deathly Hallows - Part 2," marks the final installment of the most successful film franchise in Hollywood history, according to box-office sales. But regardless of how the story ends, it's not likely Harry & Co. wi...See the full content of this document
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